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About Honey Lake Advisors

Robert Stoll, CFP®, CFA

As recently as 2009, my finances were a complete mess. I was spending more than I made. I had little saved up for retirement. And these money issues were placing an insurmountable strain on my marriage.

Unfortunately, my marriage did not make it. And when all was said and done, I had nary a dime to my name despite making really good money for the previous 10 years.

By the grace of God, I’ve since remarried and my wife Glenda and I have made it a point to work together as a team on our finances. Now, we are diligent with our income. We’re on track for retirement. Our kids are getting through school without using student loans. And we have the financial margin to support our church and other ministries that are important to us.

3 Motivations for Creating Honey Lake Advisors

My #1 reason for creating my own firm was because I want to help families the way I know they need help. As I learned in my first marriage, money isn’t just a game of dollars and cents. It can make or break marriages and must be handled with care.

Secondly, the strain that’s being placed on families is only getting worse. As people live longer, the retirement savings challenge gets harder. Meanwhile, college has gotten expensive, making it harder to send kids to college without taking out loans.

Finally, the financial service industry doesn’t do a good job addressing these issues. The industry is stuck in a bygone era of sales-driven, cookie-cutter approaches that are too often NOT in the client’s best interest. It honestly makes my blood boil to see families taken advantage of in the name of earning a commission.

Watch Video: Financial Planning With A Kingdom-First Approach

Fee-only Financial Planning

I have an understandable fee structure that is spelled out clearly at the beginning of every relationship. No sales, no commissions, no hidden tricks. I only get paid what you agree to pay me.

Fiduciary Standard

I am bound to put your best interests ahead of mine at all times. I know…novel concept, right? But there are a lot of advisors out there that don’t have a fiduciary duty to you.


HLA is owned by me, not a larger financial group. Because I’m independent, I don’t have quotas to sell you expensive proprietary products. My duty is to you, the client, not a big company.

Work History & Experience

Prior to opening Honey Lake Advisors in 2017, I was a Senior Equity Analyst for a $20 billion investment management firm in Chicago. In plain English, I researched companies and recommended stock investments for our clients.

It was a great job, allowing me to travel the world and meet lots of people. Unfortunately, our parent company decided to shut the firm down at the beginning of 2017. So yes, I know what it’s like to suffer downsizing!

As part of being an equity analyst, I became a CFA Charterholder in 2003. And after deciding to open Honey Lake Advisors in 2017, I took the CFP Exam and received my certificate as a Certified Financial Planner.

I am a Believer in Christ

I came to know Christ in the depths of my first marriage failing. My wife and I are committed to serving our home church in Lake Zurich, Illinois. And we enjoy hosting Bible studies at our home.

My spiritual gift is that of discernment. I believe it’s critical as a Christian to hold on to the truth that comes from the Bible.

Other Odds & Ends

Honey Lake is a real lake in North Barrington, Illinois. It’s very close to where my family lives. In fact, I like to walk our dog Winnie by the lake so we’re both getting exercise!

The bird in my logo is a Sandhill Crane. We have a “husband/wife” pair of Cranes that take up residence in our yard and in the conservation area behind our home. They migrate to the area in early March and head back south before Thanksgiving.

Outside the Office:

My wife Glenda and I have four children ranging from age 24 to 11. Our oldest daughter recently married and our son is off to college for the 2018-2019 school year. Raising a family and giving each kid the attention they deserve isn’t easy but we are grateful to God to have kids that love Jesus and have servant’s hearts.

In our spare time, we enjoy serving in our local church and hosting friends and family at our home. Glenda is from Guatemala, so we take the opportunity each year to go down to visit friends and family and explore different parts of the country, which is beautiful with all the volcanoes and nature it has.

My passion outside of work is trying to become a decent cook, particularly smoking barbeque. I’m hoping to take my BBQ skills to the next level by competing in local competitions after taking 4th place in Beef Brisket in my first comp in 2015!


Phone: 224-633-9290
[email protected]
431 North Hough Street, Suite 100 in Barrington, IL
(Office Hours by Appointment Only)

Serving clients in local communities, such as Arlington Heights, Barrington, Buffalo Grove, Lake Zurich, Libertyville, and the Greater Chicagoland Area. We also provide virtual services to clients nationwide.